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Types of Lay Health Influencers in Tobacco Cessation: A Qualitative Study

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Objective : To identify types of health influencers in tobacco cessation based on the frequency and characteristics of brief intervention activities.

Methods : Longitudinal qualitative interviews were completed with 28 individuals posttraining.

Results : Four individuals were categorized as Rarely Active, 5 as Active With Family and Friends, 9 as Active in the Workplace, and 10 as Proactive in Multiple Settings. Unique motivators, intervention behaviors, and barriers were documented. Some individuals displayed high levels of self-efficacy necessary for expanding the reach of community-based interventions.

Conclusion : Training programs need to address the impact of contextual factors on initiating and sustaining intervention activities.

Keywords: brief intervention; lay health advisor model; qualitative data; tobacco cessation

Document Type: Research Article


Affiliations: 1 Assistant Professor, Division of Health Promotion Sciences, Mel and Enid Zuckerman College of Public Health, University of Arizona.

Publication date: September 1, 2010

More about this publication?
  • The American Journal of Health Behavior seeks to improve the quality of life through multidisciplinary health efforts in fostering a better understanding of the multidimensional nature of both individuals and social systems as they relate to health behaviors.

    The Journal aims to provide a comprehensive understanding of the impact of personal attributes, personality characteristics, behavior patterns, social structure, and processes on health maintenance, health restoration, and health improvement; to disseminate knowledge of holistic, multidisciplinary approaches to designing and implementing effective health programs; and to showcase health behavior analysis skills that have been proven to affect health improvement and recovery.

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