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Predictors of Summer Sun Safety Practice Intentions Among Rural High School Students

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Objective : To investigate the association between theoretically grounded psychosocial motivators and the sun safety practice intentions of rural youth.

Methods : A survey was given to 219 members of FFA (Future Farmers of America) at high schools in the rural Midwest (average age 16).

Results : Perceived self-efficacy, peer norms, response efficacy, and susceptibility predicted protective clothing and sunscreen use intentions. Among boys, perceived norms among same-sex peers; but among girls, norms among both same- and opposite-sex peers, were significant.

Conclusions : Self-efficacy should be an important component of sun safety education for rural youth. Gender-specific peer norms should also be addressed.

Keywords: adolescents; rural; skin cancer; sun safety

Document Type: Research Article


Affiliations: 1 Associate Professor, Purdue University, West Lafayette, IN.

Publication date: July 1, 2010

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  • The American Journal of Health Behavior seeks to improve the quality of life through multidisciplinary health efforts in fostering a better understanding of the multidimensional nature of both individuals and social systems as they relate to health behaviors.

    The Journal aims to provide a comprehensive understanding of the impact of personal attributes, personality characteristics, behavior patterns, social structure, and processes on health maintenance, health restoration, and health improvement; to disseminate knowledge of holistic, multidisciplinary approaches to designing and implementing effective health programs; and to showcase health behavior analysis skills that have been proven to affect health improvement and recovery.

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