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The Influence of Appearance, Health, and Future Orientations on Tanning Behavior

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Objective : To compare the influence of appearance, health, and future orientations on tanning attitudes and behaviors.

Methods : The study was an online survey of 406 volunteers from a university community.

Results : Appearance and future orientations were more closely related to ultraviolet radiation exposure and protection than was health orientation.

Conclusions : Future research and interventions may benefit from closer attention to associations between specific motivational orientations and behaviors.

Keywords: appearance; skin cancer prevention; tanning

Document Type: Research Article


Affiliations: 1 Associate Member, Population Science, Fox Chase Cancer Center, Philadelphia, PA.

Publication date: 2009-05-01

More about this publication?
  • The American Journal of Health Behavior seeks to improve the quality of life through multidisciplinary health efforts in fostering a better understanding of the multidimensional nature of both individuals and social systems as they relate to health behaviors.

    The Journal aims to provide a comprehensive understanding of the impact of personal attributes, personality characteristics, behavior patterns, social structure, and processes on health maintenance, health restoration, and health improvement; to disseminate knowledge of holistic, multidisciplinary approaches to designing and implementing effective health programs; and to showcase health behavior analysis skills that have been proven to affect health improvement and recovery.

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