Consumer Awareness and Attitudes Related to New Potential Reduced-Exposure Tobacco Products

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Objective : To assess US consumers' awareness of potential reduced-exposure tobacco products (PREPs) and correlates of interest in these products.

Methods : A representative sample of 9736 US consumers who had responded to a previous marketing survey were queried in 2005.

Results : Among current smokers, interest in PREPs was high (77.3%) and was associated with concern about personal health as well as favorable attitudes towards technology and a willingness to experiment with new products and trends.

Conclusions : These results suggest that interest in PREPs may reflect a range of consumer preferences beyond expectations of health benefit.

Keywords: PREP; consumer survey; personal health; technology; tobacco

Document Type: Research Article


Affiliations: 1 Epidemiologist, Tobacco Control Research Branch, National Cancer Institute, Bethesda, MD.

Publication date: July 1, 2008

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  • The American Journal of Health Behavior seeks to improve the quality of life through multidisciplinary health efforts in fostering a better understanding of the multidimensional nature of both individuals and social systems as they relate to health behaviors.

    The Journal aims to provide a comprehensive understanding of the impact of personal attributes, personality characteristics, behavior patterns, social structure, and processes on health maintenance, health restoration, and health improvement; to disseminate knowledge of holistic, multidisciplinary approaches to designing and implementing effective health programs; and to showcase health behavior analysis skills that have been proven to affect health improvement and recovery.

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