Drink Specials and the Intoxication Levels of Patrons Exiting College Bars
Methods : In a campus community, data were collected from exiting patrons (N=291) via sidewalk interviews and breath tests on 6 nights of 2 consecutive semesters.
Results : A multivariate model revealed that taking advantage of a drink special was associated with a fourfold increase in risk of achieving a BAC > 80 mg/dl.
Conclusions : These findings are the first to document that the drink discounting practices of college bars can be linked to higher intoxication levels among exiting patrons.
Document Type: Research Article
Affiliations: 1 Associate Professor, Department of Health Education and Behavior, University of Florida, Gainesville, FL.
Publication date: 2008-07-01
The American Journal of Health Behavior seeks to improve the quality of life through multidisciplinary health efforts in fostering a better understanding of the multidimensional nature of both individuals and social systems as they relate to health behaviors.
The Journal aims to provide a comprehensive understanding of the impact of personal attributes, personality characteristics, behavior patterns, social structure, and processes on health maintenance, health restoration, and health improvement; to disseminate knowledge of holistic, multidisciplinary approaches to designing and implementing effective health programs; and to showcase health behavior analysis skills that have been proven to affect health improvement and recovery.
- Editorial Board
- Information for Authors
- Submit a Paper
- Subscribe to this Title
- Review Board
- Reprints and Permissions
- Ingenta Connect is not responsible for the content or availability of external websites