Skip to main content

Associations Between Tobacco Marketing and Use Among Urban Youth in India

Buy Article:

$39.00 plus tax (Refund Policy)

Abstract:

Objectives : To study if receptivity and exposure to tobacco marketing are correlated with tobacco use and psychosocial risk factors for tobacco use among a sample of urban Indian youth.

Methods : Analysis of crosssectional survey data from Project MYTRI, a group randomized intervention trial, in Delhi and Chennai, India, collected from sixth and eighth graders (n=11,642), in 32 schools in 2004.

Results : Exposure to tobacco advertisements and receptivity to tobacco marketing were significantly related to increased tobacco use among students.

Conclusion : This association suggests the need to strengthen policy and programbased interventions in India to reduce the influence of such exposures.

Keywords: exposure to tobacco advertising; receptivity to tobacco marketing; schools; tobacco use; youth

Document Type: Research Article

DOI: http://dx.doi.org/10.5993/AJHB.32.3.6

Affiliations: 1 Director, Health Related Information Dissemination Amongst Youth (HRIDAY), New Delhi, India.

Publication date: May 1, 2008

More about this publication?
  • The American Journal of Health Behavior seeks to improve the quality of life through multidisciplinary health efforts in fostering a better understanding of the multidimensional nature of both individuals and social systems as they relate to health behaviors.

    The Journal aims to provide a comprehensive understanding of the impact of personal attributes, personality characteristics, behavior patterns, social structure, and processes on health maintenance, health restoration, and health improvement; to disseminate knowledge of holistic, multidisciplinary approaches to designing and implementing effective health programs; and to showcase health behavior analysis skills that have been proven to affect health improvement and recovery.

  • Editorial Board
  • Information for Authors
  • Submit a Paper
  • Subscribe to this Title
  • Review Board
  • Reprints and Permissions
  • Ingenta Connect is not responsible for the content or availability of external websites
png/ajhb/2008/00000032/00000003/art00006
dcterms_title,dcterms_description,pub_keyword
6
5
20
40
5

Access Key

Free Content
Free content
New Content
New content
Open Access Content
Open access content
Subscribed Content
Subscribed content
Free Trial Content
Free trial content
Cookie Policy
X
Cookie Policy
Ingenta Connect website makes use of cookies so as to keep track of data that you have filled in. I am Happy with this Find out more