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Are Instructions for Over-the-Counter Nicotine Replacement Therapy Products Readable?

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Objective : To examine readability characteristics of step-by-step directions presented in How to Use sections of over-the-counter (OTC) nicotine replacement therapy (NRT) products.

Methods : Step-by-step directions of all (n=6) currently available OTC NRTs were assessed on reading grade level, text point size, dimensions, and illustrations.

Results : The mean readability was at grade level 10.50.8, whereas the average text point size was 9.21.3. Two OTC NRT products provided illustrations to supplement step-by-step directions.

Conclusion : As currently presented, the readability characteristics of How to Use sections of OTC NRTs do not facilitate consumer understanding.

Keywords: cigarette smoking; nicotinic agonists; over-the-counter; smoking cessation

Document Type: Research Article

Publication date: August 1, 2007

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  • The American Journal of Health Behavior seeks to improve the quality of life through multidisciplinary health efforts in fostering a better understanding of the multidimensional nature of both individuals and social systems as they relate to health behaviors.

    The Journal aims to provide a comprehensive understanding of the impact of personal attributes, personality characteristics, behavior patterns, social structure, and processes on health maintenance, health restoration, and health improvement; to disseminate knowledge of holistic, multidisciplinary approaches to designing and implementing effective health programs; and to showcase health behavior analysis skills that have been proven to affect health improvement and recovery.

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