Objective: To describe associations of intrinsic and extrinsic motivations for dietary change with participant characteristics and current diet among African Americans. Methods: Cross-sectional survey of 658 African American adults in North Carolina provided
information on intrinsic (self-image and health concerns) and extrinsic (social influence) motivation scales, participant characteristics, and diet. Results: Most respondents considered it important to change their diet for health reasons; fewer were motivated by self-image
or social influence. Motivation scales were significantly associated with demographic, behavioral, and psychosocial characteristics and fat, but not fruit/vegetable consumption, after adjustment for covariates (P<0.05). Conclusion: Tailoring on intrinsic and extrinsic motives
may improve the effectiveness of dietary interventions in African Americans.
The American Journal of Health Behavior seeks to improve the quality of life through multidisciplinary health efforts in fostering a better understanding of the multidimensional nature of both individuals and social systems as they relate to health behaviors.
The Journal aims to provide a comprehensive understanding of the impact of personal attributes, personality characteristics, behavior patterns, social structure, and processes on health maintenance, health restoration, and health improvement; to disseminate knowledge of holistic, multidisciplinary approaches to designing and implementing effective health programs; and to showcase health behavior analysis skills that have been proven to affect health improvement and recovery.