The Diabetes Detection Initiative: A Pilot Program of Selective Screening

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Objective : To identify adults who might have undiagnosed type 2 diabetes.

Methods : Using social marketing methods, we identified the characteristics and preferences of the pilot communities. Risk assessment tests were developed to reflect these preferences. Clinics with registries provided quantitative evaluation data and all clinics shared qualitative data.

Results : Baseline and intervention period data showed that the number of newly detected cases of diabetes increased by 11.5 per month for the 8 registry clinics.

Conclusion : Findings have advanced our understanding of screening by identifying ways of improving the identification of undiagnosed diabetes.

Keywords: risk assessment; screening; social marketing; type 2 diabetes

Document Type: Research Article


Publication date: November 1, 2007

More about this publication?
  • The American Journal of Health Behavior seeks to improve the quality of life through multidisciplinary health efforts in fostering a better understanding of the multidimensional nature of both individuals and social systems as they relate to health behaviors.

    The Journal aims to provide a comprehensive understanding of the impact of personal attributes, personality characteristics, behavior patterns, social structure, and processes on health maintenance, health restoration, and health improvement; to disseminate knowledge of holistic, multidisciplinary approaches to designing and implementing effective health programs; and to showcase health behavior analysis skills that have been proven to affect health improvement and recovery.

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