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Who Are Health Influencers? Characterizing a Sample of Tobacco Cessation Interveners

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Objectives : To describe characteristics of health influencers (HIs) prior to training in brief tobacco cessation interventions (BI).

Methods : HIs (n=910) in Arizona were recruited for a randomized controlled trial comparing training modalities.

Results : Typically middle-aged (M=43, SD=14), non-Hispanic white (68%), female (77%), non-tobacco users (93%), most identified personal (89%) rather than job-related (3%) motivators for becoming cessation interveners. Confidence about intervention ability was high (93%); knowledge scores, however, were low (M=55%, SD=13%).

Conclusions : HIs exhibiting high motivation to intervene but lacking knowledge about BI strategies may be an untapped resource for tobacco cessation and a variety of other health promotion interventions.
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Keywords: brief intervention; cessation; community; tobacco

Document Type: Research Article

Publication date: 01 March 2007

More about this publication?
  • The American Journal of Health Behavior seeks to improve the quality of life through multidisciplinary health efforts in fostering a better understanding of the multidimensional nature of both individuals and social systems as they relate to health behaviors.

    The Journal aims to provide a comprehensive understanding of the impact of personal attributes, personality characteristics, behavior patterns, social structure, and processes on health maintenance, health restoration, and health improvement; to disseminate knowledge of holistic, multidisciplinary approaches to designing and implementing effective health programs; and to showcase health behavior analysis skills that have been proven to affect health improvement and recovery.

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