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Awareness and Adoption of a Nationally Disseminated Dietary Curriculum

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Objective : To identify regional, organizational, and personal characteristics that predict awareness and adoption of a dietary curriculum training and CD among educators.

Methods : A cross-sectional study of educators (n=675) representing 48 states report program awareness and factors that influenced adoption.

Results : Among those surveyed, 354 educators were aware (52%) of the CD and 192 educators adopted it (54%). Adopters were nearly 8 times more likely to identify training time and nearly 7 times more likely to identify CD training method as influencing adoption.

Conclusion : Although regional and organizational characteristics are predictors of awareness, these variables were less likely to predict adoption of such programs.

Keywords: adoption; awareness; dietary intervention; diffusion of innovation; dissemination

Document Type: Research Article


Publication date: 2007-01-01

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  • The American Journal of Health Behavior seeks to improve the quality of life through multidisciplinary health efforts in fostering a better understanding of the multidimensional nature of both individuals and social systems as they relate to health behaviors.

    The Journal aims to provide a comprehensive understanding of the impact of personal attributes, personality characteristics, behavior patterns, social structure, and processes on health maintenance, health restoration, and health improvement; to disseminate knowledge of holistic, multidisciplinary approaches to designing and implementing effective health programs; and to showcase health behavior analysis skills that have been proven to affect health improvement and recovery.

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