Exposure to Tobacco Marketing and Support for Tobacco Control Policies

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Abstract:

Objectives: To examine the salience of tobacco marketing on postsecondary campuses and student support for tobacco control policies. Methods: Face-to-face surveys were conducted with 1690 students at 3 universities in southwestern Ontario. Results: Virtually all (97) students reported noticing tobacco marketing in the past year, and 35 reported noticing marketing on campus. There was strong support for smoke-free restrictions on campus, including restaurants and bars (82), and for prohibitions on campus marketing. The presence of campus policies was associated with reduced exposure to marketing and increased policy support. Conclusions: There is strong support among students to remove tobacco marketing from campus and to introduce comprehensive smoke-free restrictions.

Keywords: college; policy; smoking; tobacco; university

Document Type: Research Article

DOI: http://dx.doi.org/10.5993/AJHB.30.6.15

Publication date: November 1, 2006

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  • The American Journal of Health Behavior seeks to improve the quality of life through multidisciplinary health efforts in fostering a better understanding of the multidimensional nature of both individuals and social systems as they relate to health behaviors.

    The Journal aims to provide a comprehensive understanding of the impact of personal attributes, personality characteristics, behavior patterns, social structure, and processes on health maintenance, health restoration, and health improvement; to disseminate knowledge of holistic, multidisciplinary approaches to designing and implementing effective health programs; and to showcase health behavior analysis skills that have been proven to affect health improvement and recovery.
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