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The Effect of Message Frames and CVD Risk Factors on Behavioral Outcomes

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Objectives: To examine the interactive effects of message frames and CVD risk factors on women's knowledge, beliefs, efficacy, and behavioral intentions. Methods: In a randomized experiment, women (n = 395) read either a lossor gain-framed heart disease prevention message to test differential effects by risk factor status. Results: Messages significantly increased knowledge, self-efficacy and intervention efficacy beliefs, and behavioral intentions. Frames had significantly different effects on selfefficacy and behavioral intent to engage in detection behaviors by parental risk factor status. Conclusions: Further study is warranted to assess effects of frames on behavioral outcomes among women at elevated CVD risk.

Keywords: health communication; information processing; message framing; women and heart disease prevention

Document Type: Research Article


Publication date: November 1, 2006

More about this publication?
  • The American Journal of Health Behavior seeks to improve the quality of life through multidisciplinary health efforts in fostering a better understanding of the multidimensional nature of both individuals and social systems as they relate to health behaviors.

    The Journal aims to provide a comprehensive understanding of the impact of personal attributes, personality characteristics, behavior patterns, social structure, and processes on health maintenance, health restoration, and health improvement; to disseminate knowledge of holistic, multidisciplinary approaches to designing and implementing effective health programs; and to showcase health behavior analysis skills that have been proven to affect health improvement and recovery.

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