Authors: Scott, Lisa Benz; Curbow, Barbara

Source: American Journal of Health Behavior, Volume 30, Number 6, November 2006 , pp. 582-597(16)

Publisher: PNG Publications

Abstract:

Objectives: To examine the interactive effects of message frames and CVD risk factors on women's knowledge, beliefs, efficacy, and behavioral intentions. Methods: In a randomized experiment, women (n = 395) read either a lossor gain-framed heart disease prevention message to test differential effects by risk factor status. Results: Messages significantly increased knowledge, self-efficacy and intervention efficacy beliefs, and behavioral intentions. Frames had significantly different effects on selfefficacy and behavioral intent to engage in detection behaviors by parental risk factor status. Conclusions: Further study is warranted to assess effects of frames on behavioral outcomes among women at elevated CVD risk.

Keywords: information processing; message framing; women and heart disease prevention; health communication

Document Type: Research article

DOI: http://dx.doi.org/10.5993/AJHB.30.6.5

Publication date: 2006-11-01

More about this publication?

• The American Journal of Health Behavior seeks to improve the quality of life through multidisciplinary health efforts in fostering a better understanding of the multidimensional nature of both individuals and social systems as they relate to health behaviors.
  
  The Journal aims to provide a comprehensive understanding of the impact of personal attributes, personality characteristics, behavior patterns, social structure, and processes on health maintenance, health restoration, and health improvement; to disseminate knowledge of holistic, multidisciplinary approaches to designing and implementing effective health programs; and to showcase health behavior analysis skills that have been proven to affect health improvement and recovery.
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