The Effect of Message Frames and CVD Risk Factors on Behavioral Outcomes
Authors: Scott, Lisa Benz; Curbow, Barbara
Source: American Journal of Health Behavior, Volume 30, Number 6, November 2006 , pp. 582-597(16)
Publisher: PNG Publications
Abstract:Objectives: To examine the interactive effects of message frames and CVD risk factors on women's knowledge, beliefs, efficacy, and behavioral intentions. Methods: In a randomized experiment, women (n = 395) read either a lossor gain-framed heart disease prevention message to test differential effects by risk factor status. Results: Messages significantly increased knowledge, self-efficacy and intervention efficacy beliefs, and behavioral intentions. Frames had significantly different effects on selfefficacy and behavioral intent to engage in detection behaviors by parental risk factor status. Conclusions: Further study is warranted to assess effects of frames on behavioral outcomes among women at elevated CVD risk.
Document Type: Research article
Publication date: 2006-11-01
- The American Journal of Health Behavior seeks to improve the quality of life through multidisciplinary health efforts in fostering a better understanding of the multidimensional nature of both individuals and social systems as they relate to health behaviors.
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