The Role of Sex-specific Normative Beliefs in Undergraduate Alcohol Use
Abstract:Objectives: To create explanatory models of 3 undergraduate drinking practices based on sexspecific norms. Methods: An electronic, student survey at one Mid-western university produced a representative sample of college students. Results: Multivariate analyses indicated that close-friend norms were the best predictors of drinking frequency, quantity, and drunkenness. With one exception, typical student (or distal) norms had no significant relationship to drinking. Opposite-sex norms had associations with drinking above and beyond that explained by same-sex norms. Conclusions: The findings challenge the current application of the popular social norms approach that relies on distal drinking norms to provide normative feedback.
Document Type: Research Article
Affiliations: 1: Health Promotion Program, Kent State University, Kent, OH; Eastern Ohio Universities, Master of Public Health Program, Kent, OH 2: Health Promotion Program, Kent State University, Kent, OH 3: Counseling and Human Development Services Program, Kent State University, Kent, OH
Publication date: 2005-07-01
The American Journal of Health Behavior seeks to improve the quality of life through multidisciplinary health efforts in fostering a better understanding of the multidimensional nature of both individuals and social systems as they relate to health behaviors.
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