Responses to Behaviorally vs Culturally Tailored Cancer Communication Among African American Women
Abstract:Objective: To examine whether tailored cancer communication for African American women can be enhanced by tailoring on 4 sociocultural constructs: religiosity, collectivism, racial pride, and time orientation. Methods: In a randomized trial, participants (n=1227) received a women's health magazine tailored using behavioral construct tailoring (BCT), culturally relevant tailoring (CRT), or both (COMBINED). Two follow-up interviews assessed responses to the magazines. Results: Responses to all magazines were positive. The health focus of the magazines was initially obscured in the CRT condition, but this disappeared over time, and CRT magazines were better liked. Conclusions: Implications for developing and understanding effects of tailored cancer communication are discussed.
Document Type: Research Article
Affiliations: 1: Health Communication Research Laboratory, School of Public Health, Saint Louis University, St. Louis, MO. 2: Community and Family Medicine, Department of Surgery, Duke University, Durham, NC. 3: Division of Biostatistics, School of Medicine, Washington University, St. Louis, MO. 4: Department of Psychology, Saint Louis University, St. Louis, MO. 5: School of Public Health, Saint Louis University, St. Louis, MO.
Publication date: May 1, 2004
The American Journal of Health Behavior seeks to improve the quality of life through multidisciplinary health efforts in fostering a better understanding of the multidimensional nature of both individuals and social systems as they relate to health behaviors.
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