@article {Fernández-Esquer:2003:1087-3244:536, title = "A Su Salud: A Quasi-experimental Study Among Mexican American Women", journal = "American Journal of Health Behavior", parent_itemid = "infobike://png/ajhb", publishercode ="png", year = "2003", volume = "27", number = "5", publication date ="2003-09-01T00:00:00", pages = "536-545", itemtype = "ARTICLE", issn = "1087-3244", eissn = "1945-7359", url = "https://www.ingentaconnect.com/content/png/ajhb/2003/00000027/00000005/art00005", doi = "doi:10.5993/AJHB.27.5.5", keyword = "community intervention, quasi-experimental study, Latinas, Mexican Americans, cancer screening", author = "Fern{\’a}ndez-Esquer, Maria Eugenia and Espinoza, Paula and Torres, Isabel and Ramirez, Amelie G. and McAlister, Alfred L.", abstract = " Objectives: To test the effectiveness of a community intervention program to promote breast and cervical cancer screening. Method: Low-income Mexican American neighborhoods located in 2 Texas cities were assigned to intervention or comparison conditions. A 2-year community intervention was delivered via local mass media and reinforced by indigenous volunteers. Results: There were higher Pap smear completion rates for women under 40 years of age in the intervention community. Conclusion: Although it is important to address the cultural needs of all Mexican American women, it is also important to understand the tangible environmental barriers faced by the older women.", }