Developing Theoretical and Environmental Policy For Underage Drinking

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Objective: To estimate concern/support for policy for underage drinkers and formulate policy-specific communication strategies. Methods: An environmentally based approach to policy formulation used concepts from the transtheoretical, decision-balance, and social-norms models. Interviews were conducted with community stakeholders, and surveys were collected on community residents as part of the evaluation effort. Results: The triangulated evaluation revealed specific policies for underage drinking and techniques for facilitating policy implementation. Conclusion: The results demonstrate techniques for using multiple models and evaluation techniques for formulating public policy in the promotion of community health.

Keywords: alcohol; decision balance; public policy; social-norms; transtheoretical

Document Type: Research Article


Affiliations: 1: Montana Social-norms, Department of Health and Human Development, Montana State University, Bozeman, MT. 2: Department of Health and Human Development, Montana State University, Bozeman, MT.

Publication date: September 1, 2003

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  • The American Journal of Health Behavior seeks to improve the quality of life through multidisciplinary health efforts in fostering a better understanding of the multidimensional nature of both individuals and social systems as they relate to health behaviors.

    The Journal aims to provide a comprehensive understanding of the impact of personal attributes, personality characteristics, behavior patterns, social structure, and processes on health maintenance, health restoration, and health improvement; to disseminate knowledge of holistic, multidisciplinary approaches to designing and implementing effective health programs; and to showcase health behavior analysis skills that have been proven to affect health improvement and recovery.
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