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Conducting Web-based Survey Research: A Lesson in Internet Designs

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Objective: To examine the tacit knowledge resulting from designing a complex Web site to facilitate administration of an Internet-based survey. Methods: Formative methods guided studying the feasibility of conducting an online survey using versions of the Keirsey Temperament Sorter II and the National College Health Risk Behavior Survey. Results: Web-site design software and pilot testing were critical to success. Incorporating the target audience as consumers in both Web site development and formative evaluation simplified data collection and analysis. Conclusion: Online instrumentation used in survey research is both practical and desirable. Future refinements are necessary, but improved designs can emanate from this particular effort.

Keywords: Internet survey; Web site design; online research

Document Type: Research Article


Affiliations: 1: Department of Community and Family Health, College of Public Health, University of South Florida, Tampa, FL. 2: Department of Community and Family Health, Co-director, Florida Prevention Research Center, College of Public Health, University of South Florida, Tampa, FL 3: Department of Health Education and Recreation, Southern Illinois University, Carbondale, IL.

Publication date: March 1, 2003

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  • The American Journal of Health Behavior seeks to improve the quality of life through multidisciplinary health efforts in fostering a better understanding of the multidimensional nature of both individuals and social systems as they relate to health behaviors.

    The Journal aims to provide a comprehensive understanding of the impact of personal attributes, personality characteristics, behavior patterns, social structure, and processes on health maintenance, health restoration, and health improvement; to disseminate knowledge of holistic, multidisciplinary approaches to designing and implementing effective health programs; and to showcase health behavior analysis skills that have been proven to affect health improvement and recovery.

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