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Osteoporosis Coverage in Selected Women's Magazines and Newspapers, 1998-2001

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Objectives: To evaluate the accountability of osteoporosis information available in selected mass-circulating women's magazines (n=8) and a sample of newspapers (n=2). Methods: Osteoporosis articles (n=132) were assessed for sources of information used, incidence/prevalence statistics, risks factors, and prevention measures. Results: Expert sources were highlighted in the majority of articles, whereas incidence/prevalence statistics were described in less than half of the articles. Risk factors and prevention measures were outlined in most articles; however, much of the information presented was ambiguous and incomplete. Conclusion: It appears that the reporting of osteoporosis in women's magazines and newspapers is not entirely balanced; thus, future coverage should provide greater detail when reporting risks and preventive measures.
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Keywords: mass media; osteoporosis; prevention; risk factor

Document Type: Research Article

Affiliations: 1: The University of Tennessee Graduate School of Medicine, Department of Family Medicine, Knoxville, TN. 2: University of Texas at Tyler, Department of Health and Kinesiology, Tyler, TX.

Publication date: 2003-01-01

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  • The American Journal of Health Behavior seeks to improve the quality of life through multidisciplinary health efforts in fostering a better understanding of the multidimensional nature of both individuals and social systems as they relate to health behaviors.

    The Journal aims to provide a comprehensive understanding of the impact of personal attributes, personality characteristics, behavior patterns, social structure, and processes on health maintenance, health restoration, and health improvement; to disseminate knowledge of holistic, multidisciplinary approaches to designing and implementing effective health programs; and to showcase health behavior analysis skills that have been proven to affect health improvement and recovery.

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