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Tobacco Coverage in Popular Magazines: 1996-1999

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Objectives: To determine the extent of coverage of tobacco topics, as compared to coverage of health and nonhealth topics, in “general interest” and “health” magazines. Methods: Lead articles and fillers published from 1996 through 1999 in 9 widely circulated magazines were studied. Results: Less than 1% of all articles and fillers on health topics focused on tobacco topics. A smaller proportion of tobacco articles and fillers, as compared to other health topics, was published in health magazines than in general interest magazines. Conclusion: Tobacco is covered less, compared to other health topics, especially in health magazines, than its importance warrants as a threat to health.

Keywords: magazines; tobacco; tobacco articles

Document Type: Research Article


Affiliations: 1: Department of Health Promotion, College of Health Professions, Northern Arizona University, Flagstaff, AZ. 2: Canyon Ranch Health Resort, Tucson, AZ.

Publication date: January 1, 2003

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  • The American Journal of Health Behavior seeks to improve the quality of life through multidisciplinary health efforts in fostering a better understanding of the multidimensional nature of both individuals and social systems as they relate to health behaviors.

    The Journal aims to provide a comprehensive understanding of the impact of personal attributes, personality characteristics, behavior patterns, social structure, and processes on health maintenance, health restoration, and health improvement; to disseminate knowledge of holistic, multidisciplinary approaches to designing and implementing effective health programs; and to showcase health behavior analysis skills that have been proven to affect health improvement and recovery.

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