Consumers' Attitudes and Behavior Toward Prescription Drug Advertising
Document Type: Research Article
Affiliations: 1: University of Michigan, Department of Administrative and Social Sciences, College of Pharmacy, Ann Arbor MI. 2: University of Georgia, Department of Health Promotion and Behavior, Athens, GA.
Publication date: 2002-01-01
The American Journal of Health Behavior seeks to improve the quality of life through multidisciplinary health efforts in fostering a better understanding of the multidimensional nature of both individuals and social systems as they relate to health behaviors.
The Journal aims to provide a comprehensive understanding of the impact of personal attributes, personality characteristics, behavior patterns, social structure, and processes on health maintenance, health restoration, and health improvement; to disseminate knowledge of holistic, multidisciplinary approaches to designing and implementing effective health programs; and to showcase health behavior analysis skills that have been proven to affect health improvement and recovery.
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