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Focus Groups With Smokers to Develop a Smoke-free Home Campaign

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Objective: To identify key messages and strategies suggested to be effective in influencing attitudinal and behavioral change in homes in which smoking is allowed to occur. Methods: Four focus-group interviews were conducted with 35 daily smokers and analyzed for common themes. Results: The themes related to messages that focus on the health of children, respect smokers, are accurate and supported by research and statistics, provide information and assistance on quitting smoking, and use a harm-reduction approach to smoke-free homes. Conclusion: The results of this research suggest that a smoke-free home campaign should include messages that address a variety of issues that are of concern and sensitive to smokers.

Document Type: Research Article


Affiliations: Toronto Public Health, Toronto, ON, Canada.

Publication date: 2001-11-01

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  • The American Journal of Health Behavior seeks to improve the quality of life through multidisciplinary health efforts in fostering a better understanding of the multidimensional nature of both individuals and social systems as they relate to health behaviors.

    The Journal aims to provide a comprehensive understanding of the impact of personal attributes, personality characteristics, behavior patterns, social structure, and processes on health maintenance, health restoration, and health improvement; to disseminate knowledge of holistic, multidisciplinary approaches to designing and implementing effective health programs; and to showcase health behavior analysis skills that have been proven to affect health improvement and recovery.

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