Evaluating a Fear Appeal Message to Reduce Alcohol Use among “Greeks”
Source: American Journal of Health Behavior, Volume 25, Number 5, September 2001 , pp. 481-491(11)
Publisher: PNG Publications
Abstract:Objective: To evaluate the impact of a fear appeal message on college students' drinking behavior using the extended parallel process model. Method: A survey was administered to a random sample of undergraduates (n=224) in 38 national fraternal organizations. Results: Both perceived efficacy and perceived threat were significantly correlated with drinking behavior. There was a significant difference both in drinking behavior and attendance at alcohol-free events between those who heard and those who did not hear the message. Conclusions: Theoretically based fear appeal messages may be a useful way to promote responsible drinking among college students.
Document Type: Research Article
Affiliations: 1: Illinois Alcoholism and Drug Dependence Association, Springfield, IL. 2: Department of Health, Kinesiology, and Leisure Studies, Purdue University, West Lafayette, IN. 3: Purdue University, West Lafayette, IN. 4: Department of Communication, Purdue University, West Lafayette, IN. 5: Department of Mathematic and Statistics, Utah State University, Logan, UT.
Publication date: September 1, 2001
- The American Journal of Health Behavior seeks to improve the quality of life through multidisciplinary health efforts in fostering a better understanding of the multidimensional nature of both individuals and social systems as they relate to health behaviors.
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