Using Social Marketing to Develop and Test Tailored Health Messages
Document Type: Research Article
Affiliations: 1: Health Promotion; Health Sciences; Foods and Nutrition; Nursing, Purdue University, IN. 2: Nursing, Purdue University, IN. 3: Department of Mathematic and Statistics, Utah State University, Logan, UT.
Publication date: 2001-05-01
The American Journal of Health Behavior seeks to improve the quality of life through multidisciplinary health efforts in fostering a better understanding of the multidimensional nature of both individuals and social systems as they relate to health behaviors.
The Journal aims to provide a comprehensive understanding of the impact of personal attributes, personality characteristics, behavior patterns, social structure, and processes on health maintenance, health restoration, and health improvement; to disseminate knowledge of holistic, multidisciplinary approaches to designing and implementing effective health programs; and to showcase health behavior analysis skills that have been proven to affect health improvement and recovery.
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