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Factors Influencing Breastfeeding Rates Among Arizona WIC Participants

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Objective: To determine what factors influence the breast-feeding behavior of first-time mothers in the Arizona WIC program. Methods: One hundred eighty-nine women provided data regarding infant-feeding method (during 6 months postpartum) and sources of feeding influence. Results: Family, friends, and breast-feeding promotion incentives were important in both the incidence and duration of breast-feeding. Postpartum assistance from the WIC staff influenced the mother to continue to breast-feed. Receipt of formula gift packs had a negative effect on duration. Conclusions: Breast-feeding may be encouraged through a variety of strategies. The distribution of formula gift packs, however, undermines efforts to increase breast-feeding.

Document Type: Research Article


Affiliations: 1: School of Public Health, Department of Biostatistics, University of Washington, Seattle, WA 2: College of Health Profession, Northern Arizona University, Flagstaff, AZ 3: Northern Arizona University, Flagstaff, AZ 4: WIC Services, Arizona Department of Health Services, Community and Family Health Services, Office of Nutrition Services, Phoenix, AZ 5: Arizona Department of Health Services, Community and Family Health Services, Phoenix, AZ

Publication date: July 1, 2000

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  • The American Journal of Health Behavior seeks to improve the quality of life through multidisciplinary health efforts in fostering a better understanding of the multidimensional nature of both individuals and social systems as they relate to health behaviors.

    The Journal aims to provide a comprehensive understanding of the impact of personal attributes, personality characteristics, behavior patterns, social structure, and processes on health maintenance, health restoration, and health improvement; to disseminate knowledge of holistic, multidisciplinary approaches to designing and implementing effective health programs; and to showcase health behavior analysis skills that have been proven to affect health improvement and recovery.

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