Health Communication at the Centers for Disease Control and Prevention

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Objective: To describe the diffusion of health communication in a federal agency over this past decade. Methods: Authors reviewed documents and interviewed staff. Results: CDC's health communication agenda, tools for diffusion, and programmatic examples are described. Conclusion: Health communication at CDC is positioned as a means of influencing individual behaviors and environmental factors to reduce risks to health. Although virtually all CDC programs share scientific findings with the public, comparatively few mount systematic health communication programs. This is due in part to health communication's place within the epidemiological paradigm of CDC and in part to health promotion needs' outstripping resources.

Document Type: Research Article


Affiliations: 1: Division of Health Communication, Office of Communication, Centers for Disease Control and Prevention (CDC), Atlanta, GA. 2: Office of Communication, Centers for Disease Control and Prevention (CDC), Atlanta, GA.

Publication date: January 1, 2000

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  • The American Journal of Health Behavior seeks to improve the quality of life through multidisciplinary health efforts in fostering a better understanding of the multidimensional nature of both individuals and social systems as they relate to health behaviors.

    The Journal aims to provide a comprehensive understanding of the impact of personal attributes, personality characteristics, behavior patterns, social structure, and processes on health maintenance, health restoration, and health improvement; to disseminate knowledge of holistic, multidisciplinary approaches to designing and implementing effective health programs; and to showcase health behavior analysis skills that have been proven to affect health improvement and recovery.
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