The American Journal of Health Behavior seeks to improve the quality of life through multidisciplinary health efforts in fostering a better understanding of the multidimensional nature of both individuals and social systems as they relate to health behaviors.

The Journal aims to provide a comprehensive understanding of the impact of personal attributes, personality characteristics, behavior patterns, social structure, and processes on health maintenance, health restoration, and health improvement; to disseminate knowledge of holistic, multidisciplinary approaches to designing and implementing effective health programs; and to showcase health behavior analysis skills that have been proven to affect health improvement and recovery.

Publisher: PNG Publications

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Volume 24, Number 1, January 2000

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Editorial
pp. 3-5(3)
Author: Werch, Chudley E.

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Social Marketing: A Tool for Health Education
pp. 6-10(5)
Author: McDermott, Robert J.

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Social Marketing: An Evolving Definition
pp. 11-17(7)
Author: Smith, William A.

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Health Communication at the Centers for Disease Control and Prevention
pp. 18-25(8)
Authors: Parvanta, Claudia Fishman; Freimuth, Vicki

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Using Audience-Segmentation Techniques to Tailor Health Behavior Change Strategies
pp. 36-43(8)
Authors: Forthofer, Melinda S.; Bryant, Carol A.

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Florida Cares for Women Social Marketing Campaign: A Case Study
pp. 44-52(9)
Authors: Brown, Kelli McCormack; Bryant, Carol A.; Forthofer, Melinda S.; Perrin, Karen M.; Quinn, Gwendolyn P.; Wolper, Michelle; Lindenberger, James H.

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Promoting Breastfeeding in the WIC Program: A Social Marketing Case Study
pp. 53-60(8)
Authors: Lindenberger, James H.; Bryant, Carol A.

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Community-Based Prevention Marketing: The Next Steps In Disseminating Behavior Change
pp. 61-68(8)
Authors: Bryant, Carol A.; Forthofer, Melinda S.; Brown, Kelli R. McCormack; Landis, Danielle C.; McDermott, Robert J.

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Research Notes
pp. 69-72(4)
Authors: Pealer, Lisa N.; Weiler, Robert M.

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