Skip to main content

The American Journal of Health Behavior seeks to improve the quality of life through multidisciplinary health efforts in fostering a better understanding of the multidimensional nature of both individuals and social systems as they relate to health behaviors.

The Journal aims to provide a comprehensive understanding of the impact of personal attributes, personality characteristics, behavior patterns, social structure, and processes on health maintenance, health restoration, and health improvement; to disseminate knowledge of holistic, multidisciplinary approaches to designing and implementing effective health programs; and to showcase health behavior analysis skills that have been proven to affect health improvement and recovery.

Publisher: PNG Publications

More about this publication?
Volume 24, Number 1, January 2000

Editorial
pp. 3-5(3)
Author: Werch, Chudley E.

Favourites:
ADD

Social Marketing: A Tool for Health Education
pp. 6-10(5)
Author: McDermott, Robert J.

Favourites:
ADD

Social Marketing: An Evolving Definition
pp. 11-17(7)
Author: Smith, William A.

Favourites:
ADD

Health Communication at the Centers for Disease Control and Prevention
pp. 18-25(8)
Authors: Parvanta, Claudia Fishman; Freimuth, Vicki

Favourites:
ADD
Favourites:
ADD

Using Audience-Segmentation Techniques to Tailor Health Behavior Change Strategies
pp. 36-43(8)
Authors: Forthofer, Melinda S.; Bryant, Carol A.

Favourites:
ADD

Florida Cares for Women Social Marketing Campaign: A Case Study
pp. 44-52(9)
Authors: Brown, Kelli McCormack; Bryant, Carol A.; Forthofer, Melinda S.; Perrin, Karen M.; Quinn, Gwendolyn P.; Wolper, Michelle; Lindenberger, James H.

Favourites:
ADD

Promoting Breastfeeding in the WIC Program: A Social Marketing Case Study
pp. 53-60(8)
Authors: Lindenberger, James H.; Bryant, Carol A.

Favourites:
ADD

Community-Based Prevention Marketing: The Next Steps In Disseminating Behavior Change
pp. 61-68(8)
Authors: Bryant, Carol A.; Forthofer, Melinda S.; Brown, Kelli R. McCormack; Landis, Danielle C.; McDermott, Robert J.

Favourites:
ADD

Research Notes
pp. 69-72(4)
Authors: Pealer, Lisa N.; Weiler, Robert M.

Favourites:
ADD
Favourites:
ADD

The complete issue is available for purchase

$125.00

Purchasing this issue will give you access to all of the articles listed above for 2 days. You may also purchase articles individually by visiting the abstract page of the article. The exact price (including tax) will be displayed in your shopping cart before you check out. You will be able to remove this item from your shopping cart at any time before you have completed check-out.

Add to cart

  • Access Key
  • Free content
  • Partial Free content
  • New content
  • Open access content
  • Partial Open access content
  • Subscribed content
  • Partial Subscribed content
  • Free trial content
Cookie Policy
X
Cookie Policy
Ingenta Connect website makes use of cookies so as to keep track of data that you have filled in. I am Happy with this Find out more