Scaling savings: Why serving women is the key
Abstract:This article shares insights from research in 15 countries on how savings services should be designed and marketed in order to maximize take-up by low income people. It argues that women are an important and distinct segment for micro-savings because of their gendered roles and responsibilities. It outlines the key life-cycle events that low income women save for and argues that financial education is a vital element to product uptake and use.
Document Type: Research Article
Publication date: 2011-06-01
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