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Fertile grounds for mobile money: Towards a framework for analysing enabling environments

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Abstract:

The potential of mobile phones to revolutionize access to financial services in developing countries is exemplified powerfully by the success of the M-Pesa mobile money service in Kenya. But the apparent difficulty of replicating M-Pesa's success even in neighbouring countries suggests that some contexts may be more receptive to such an innovation than others. In this paper we seek to understand the environmental dynamics affecting the uptake of mobile money. We demonstrate that, aside from strong strategy and good business models, the impact of financial services in developing countries is dependent on the potential for market penetration, and the socio-economic and political environments in which services take root.

Keywords: ACCESS TO FINANCE; ELECTRONIC MONEY; FINANCIAL INCLUSION; MOBILE MONEY

Document Type: Research Article

DOI: http://dx.doi.org/10.3362/1755-1986.2011.005

Publication date: March 1, 2011

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