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Gender mainstreaming in enterprise development: starting to adequately address the needs of the majority of the world's poor

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In the 21st century gender mainstreaming can no longer be dismissed as a marginal 'feminist' concern. Significant change in gender inequality is possible – often benefiting men as well as women and children. But all enterprise interventions should stop treating male needs and interests as 'the norm', and to give equal attention and resources to women who are the majority of the poor, and key actors in wealth creation.
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Document Type: Research Article

Publication date: 2009-12-01

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