Religious needs in the hospitality industry

Author: Weidenfeld, Adi

Source: Tourism and Hospitality Research, Volume 6, Number 2, February 2006 , pp. 143-159(17)

Publisher: Palgrave Macmillan

Key:

- Free Content

- New Content

- Subscribed Content

- Free Trial Content

Abstract:

In the current competitive environment, the tourism and hospitality industries are constantly searching for new customer segments and for ways of improving competitiveness. Thus, the provision of religious aspects in the hospitality product could prove a valuable and integral part of the customer's orientation. This paper highlights the importance of satisfying religious needs to increase the satisfaction of customers. This is the first time empirical findings concerning the religious needs of tourists have been examined, and the study is based on a sample of 179 Christian tourists in Israel. This research suggests that the tourists' religious needs constitute an independent area of research and that satisfying religious needs in the accommodation industry should be taken into consideration in the marketing process.

Keywords: marketing; religious needs; hotel room; religious tourism

Document Type: Regular paper

The full text electronic article is available for purchase. You will be able to download the full text electronic article after payment.

$43.00 plus tax Refund Policy