Skip to main content

Promoting branded fare families and ancillary services: Merchandising and its impacts on the travel value chain

Buy Article:

$43.00 plus tax (Refund Policy)

Abstract:

Over the past few years, some airlines have been promoting branded fare families and ancillary services. This phenomenon has a ripple effect on the airline value chain – from the back-end revenue accounting to the front-end displays across all channels of distribution. This paper reviews the end-to-end impacts of promoting branded products and ancillary services across all channels of distribution.Journal of Revenue and Pricing Management (2009) 8, 174–186. doi:10.1057/rpm.2008.63; published online 6 February 2009

Document Type: Research Article

DOI: https://doi.org/10.1057/rpm.2008.63

Publication date: 2009-03-01

  • Access Key
  • Free content
  • Partial Free content
  • New content
  • Open access content
  • Partial Open access content
  • Subscribed content
  • Partial Subscribed content
  • Free trial content
Cookie Policy
X
Cookie Policy
Ingenta Connect website makes use of cookies so as to keep track of data that you have filled in. I am Happy with this Find out more