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Pricing decision support: Optimising fares in competitive markets

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Traditional airline fare management is focused on timely fare responses to competitor actions. As a result, the process is largely reactive with a focus on matching the rest of the marketplace. This paper presents a new framework for more intelligent decision making in both tactical and strategic pricing based on demand models and competitive impacts.Journal of Revenue and Pricing Management (2009) 8, 295–312. doi:10.1057/rpm.2009.12; published online 17 April 2009
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Document Type: Research Article

Publication date: 2009-08-01

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