The six C's of modern airline competition

Author: Nason, Scott D

Source: Journal of Revenue and Pricing Management, Volume 8, Number 4, 20 August 2009 , pp. 291-294(4)

Publisher: Palgrave Macmillan

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Abstract:

This paper discusses a wide variety of forms which modern-day airline competition is taking — The six C's, including competition, coopetition, codesharing, coordination, cooperation, and anti-trust immunised relationships (collusion) — and makes some observations about what this requires of us and some of the requirements it will impose upon our revenue management systems. In particular, they create the need for better ways to share data, to optimise across multi-carrier networks, and to understand the economic implications of these relationships.Journal of Revenue and Pricing Management (2009) 8, 291-294. doi:10.1057/rpm.2008.36

Document Type: Research article

DOI: http://dx.doi.org/10.1057/rpm.2008.36

Publication date: 2009-08-20

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