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What are the minimum requirements to enable a successful pricing strategy?

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This paper is written from a very practical aspect in attempting to define the ‘basics’ required to even think about building/refining the pricing function in any type of company. One of the tendencies that I've noticed in pricing articles is a decided slant toward the more abstract with little in the way of ‘practical’ input in what exactly you need to do, who needs to do it and what exactly will be the benefit in terms of increased dollars and/or increases in profit margin. The attached article focuses on the base requirements to build a pricing function, literally in any industry. The writing style used is very direct without an overflow of stylistic terminology so as not to turn the paper into a textbook.Journal of Revenue and Pricing Management (2006) 5, 184–187. doi:10.1057/palgrave.rpm.5160038

Document Type: Research Article


Publication date: October 1, 2006

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