Place Branding and Public Diplomacy

From place marketing to place branding and back
pp. 227-231(5)
Author: Govers, Robert

The comic imagination of China: The Beijing Olympics in American TV comedy and implications for public diplomacy
pp. 232-243(12)
Authors: Wang, Jian; Hallquist, Michael

Australia tourism advertising: A test of the bleed-over effect among US travelers
pp. 244-256(13)
Authors: Fullerton, Jami A; Kendrick, Alice

Planning process of city brands: A case study of Taipei City
pp. 257-270(14)
Authors: Karvelyte, Kristina; Chiu, Jui-Hui

Public diplomacy and the diplomatic truce: Taiwan and the People's Republic of China (PRC) in El Salvador
pp. 271-288(18)
Author: Alexander, Colin

Science diplomacy with swissnex China: A Swiss nation brand initiative
pp. 289-298(10)
Authors: Schlegel, Flavia; Jacot, Olivier; Fetscherin, Marc

PDiN Quarterly - Trends in Public Diplomacy: June, July and August 2011
pp. 299-315(17)
Authors: Leight, Naomi; Chan, Rachel; Krasnodebska, Molly

Destination brands: Managing place reputation (3rd edition)
pp. 316-320(5)
Authors: Freire, João R.