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Volume 3, Number 2, April 2007

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`Brand Europe'— Where next?
pp. 115-119(5)
Author: Anholt, Simon

Region branding: The case of the Baltic Sea Region
pp. 120-130(11)
Author: Andersson, Marcus

Regional branding measures in Japan — Efforts in 12 major prefectural and city governments
pp. 131-143(13)
Authors: Ikuta, Takafumi; Yukawa, Kou; Hamasaki, Hiroshi

Nation branding: With pride against prejudice
pp. 144-150(7)
Author: Widler, Janine

Announcement
pp. 151-151(1)

Organising FDI promotion in Central-Eastern European regions
pp. 152-163(12)
Authors: Capik, Paweł

Brand China: Using the 2008 Olympic Games to enhance China's image
pp. 164-178(15)
Authors: Berkowitz, Pere; Gjermano, George; Gomez, Lee; Schafer, Gary

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