DCXNET: e-transformation at DaimlerChrysler

Authors: Klein, Arnd¹; Krcmar, Helmut²

Source: Journal of Information Technology, Volume 21, Number 1, February 2006 , pp. 52-65(14)

Buy & download fulltext article:

Price: $43.00 plus tax (Refund Policy)

Abstract:

In 1999, the automotive industry was in a difficult situation: overcapacity and customer demand for faster delivery and better service drove executives to explore the potential business value of the internet. The authors provide a teaching case, which is based on an analysis of the DCXNET initiative which bundled all e-business actions taken by DaimlerChrysler to exploit the opportunities of this then new technology. The teaching case describes the strategic planning process for e-business at DaimlerChrysler, resulting organizational structures and an outline of the components of DCXNET. Furthermore, the authors provide results of the initiative, success factors and lessons learned.Journal of Information Technology (2006) 21, 52–65. doi:10.1057/palgrave.jit.2000047 Published online 22 November 2005

Document Type: Research article

DOI: http://dx.doi.org/10.1057/palgrave.jit.2000047

Affiliations: 1: 1smart gmbh, Information Technology Management smart, Böblingen, Germany 2: 2Faculty of Informatics, Technical University Munich, Chair for Information Systems, Garching, Germany

Publication date: 2006-02-01