Journal of Targeting, Measurement and Analysis for Marketing

Cultural and age-related differences in reliability: An empirical study in the United States, Japan and Malaysia
pp. 141-151(11)
Authors: Moschis, George P; Ong, Fon Sim; Abessi, Masoud; Yamashita, Takako; Mathur, Anil

The impact of scale width on responses for multi-item, self-report measures
pp. 153-164(12)
Author: Felix, Reto

Model-based post hoc segmentation (with REBUS-PLS) for capturing heterogeneous consumer behaviour
pp. 165-172(8)
Author: Mehmetoglu, Mehmet

Corporate blogs as tools for consumer segmentation-using cluster analysis for consumer profiling
pp. 173-182(10)
Authors: Ahuja, Vandana; Medury, Yajulu

Measuring the effects of dating websites' investments in user self-presentation and peer-interactivity on firm performance
pp. 183-193(11)
Author: Xun, Jiyao

Satisfaction-based segmentation: Application of Kano model in Indian fast food industry
pp. 195-205(11)
Authors: Ponnam, Abhilash; Sahoo, Debajani; Balaji, Makam

Selecting a suitable method of data mining for successful forecasting
pp. 207-225(19)
Author: Alsultanny, Yas

Influence of consumers' susceptibility to interpersonal influence, collective self-esteem and age on fashion clothing involvement: A study on Indian consumers
pp. 227-242(16)
Authors: Khare, Arpita; Mishra, Ankita; Parveen, Ceeba; Srivastava, Rajlaxmi

A framework for assessment of brand loyalty score for commodities
pp. 243-260(18)
Authors: Punniyamoorthy, Murugesan; Mahadevan, Balasubramanian; Shetty, Nanda Kishore; Lakshmi, Ganesan