The Handbook of Customer Satisfaction and Loyalty Measurement, 3rd edn

Author: Connie Chang, Chiao-Yun

Source: Journal of Targeting, Measurement and Analysis for Marketing, Volume 15, Number 4, September 2007 , pp. 277-278(2)

Publisher: Palgrave Macmillan

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Abstract:

Journal of Targeting, Measurement and Analysis for Marketing (2007) 15, 277-278. doi:10.1057/palgrave.jt.5750053

Document Type: Research article

DOI: http://dx.doi.org/10.1057/palgrave.jt.5750053

Affiliations: 1: 1Warwick Business School, UK

Publication date: 2007-09-01

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