Editorial

Author: Reynolds, Jonathan

Source: Journal of Targeting, Measurement and Analysis for Marketing, Volume 15, Number 4, September 2007 , pp. 199-200(2)

Publisher: Palgrave Macmillan

Document Type: Research article

DOI: http://dx.doi.org/10.1057/palgrave.jt.5750056

Publication date: 2007-09-01

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• In this Subject: Business ,  Mathematics and Statistics
• By this author: Reynolds, Jonathan

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