Journal of Targeting, Measurement and Analysis for Marketing

Editorial
pp. 199-200(2)
Author: Reynolds, Jonathan

Merits of interactive decision tree building — Part 2: How to do it
pp. 201-209(9)
Authors: van den Berg, Bas; Breur, Tom

Supermarket customers segments stability
pp. 210-221(12)
Authors: Fonseca, Jaime R S; Cardoso, Margarida G M S

An empirical model for brand loyalty measurement
pp. 222-233(12)
Authors: Punniyamoorthy, M; Prasanna Mohan Raj, M

Effects of country of origin and country brand attitude on nonprescription drugs
pp. 234-243(10)
Authors: Woo Jun, Jong; Won Choi, Chang

The effect of the placement of the product in film: Consumers' emotional responses to humorous stimuli and prior brand evaluation
pp. 244-255(12)
Authors: Jin, ChangHyun; Villegas, Jorge

Customer segmentation: The concepts of trust, commitment and relationships
pp. 256-269(14)
Authors: Hultén, Bertil

Taking on the metrics challenge
pp. 270-276(7)
Author: Patterson, Laura

The Handbook of Customer Satisfaction and Loyalty Measurement, 3rd edn
pp. 277-278(2)
Author: Connie Chang, Chiao-Yun