Second life, second identity?

Author: Wandt, Holger

Source: Journal of Targeting, Measurement and Analysis for Marketing, Volume 15, Number 3, June 2007 , pp. 195-197(3)

Publisher: Palgrave Macmillan

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Document Type: Research article

DOI: http://dx.doi.org/10.1057/palgrave.jt.5750046

Publication date: 2007-06-01

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