Journal of Targeting, Measurement and Analysis for Marketing

Editorial
pp. 135-136(2)
Author: Reynolds, Jonathan

Merits of interactive decision tree building: Part 1
pp. 137-145(9)
Authors: van den Berg, Bas; Breur, Tom

Targeting efficiencies among trade show nonattendees
pp. 146-157(12)
Authors: Berné, Carmen; García-Uceda, Ma Esperanza

Techniques for determining importance: Balancing scientific method and subjectivity
pp. 170-180(11)
Authors: Fontenot, Gwen; Henke, Lucy; Carson, Kerry; Carson, Paula Phillips

Practitioners' perceptions of marketing: Field evidence from a Nordic country
pp. 181-194(14)
Authors: Helgesen, Øyvind

Second life, second identity?
pp. 195-197(3)
Author: Wandt, Holger