Journal of Targeting, Measurement and Analysis for Marketing

Editorial
pp. 189-190(2)
Author: Reynolds, Jonathan

The baby boomer market
pp. 191-209(19)
Authors: Coleman, Linda Jane; Hladikova, Marie; Savelyeva, Maria

Mission possible: Targeting trailers to movie audiences
pp. 210-224(15)
Author: Hixson, Thomas Kim

Customer segments based on customer account profitability
pp. 225-237(13)
Authors: Helgesen, Øyvind

Promoting brands of perishable items on the promise of generous availability of consumption time
pp. 238-248(11)
Authors: Miranda, Mario J; Kónya, Laszló

Target promotions: How to measure and improve promotional effectiveness through individual customer information
pp. 249-259(11)
Author: Ziliani, Cristina

Modelling the marketing of high-tech start-ups
pp. 260-276(17)
Author: Popovic, Dragana