Journal of Targeting, Measurement and Analysis for Marketing logo Palgrave Macmillan logo

Publisher: Palgrave Macmillan

Volume 14, Number 3, 4 April 2006
Key:
Free Content - Free Content
New Content - New Content
Subscribed Content - Subscribed Content
Free Trial Content - Free Trial Content

< previous issue | next issue > | all issues

Editorial
pp. 189-190(2)
Author: Reynolds, Jonathan

The baby boomer market
pp. 191-209(19)
Authors: Coleman, Linda Jane; Hladikova, Marie; Savelyeva, Maria

Mission possible: Targeting trailers to movie audiences
pp. 210-224(15)
Author: Hixson, Thomas Kim

Customer segments based on customer account profitability
pp. 225-237(13)
Authors: Helgesen, Øyvind

Promoting brands of perishable items on the promise of generous availability of consumption time
pp. 238-248(11)
Authors: Miranda, Mario J; Kónya, Laszló

Target promotions: How to measure and improve promotional effectiveness through individual customer information
pp. 249-259(11)
Author: Ziliani, Cristina

Modelling the marketing of high-tech start-ups
pp. 260-276(17)
Author: Popovic, Dragana

< previous issue | next issue > | all issues

Key:
Free Content - Free Content
New Content - New Content
Subscribed Content - Subscribed Content
Free Trial Content - Free Trial Content
Share this item with others: These icons link to social bookmarking sites where readers can share and discover new web pages.
Page Help Click here for Page Help
Shopping cart
Tools
Sign in






Need to register?
Sign up here
Text size: A | A | A | A