Journal of Targeting, Measurement and Analysis for Marketing

Editorial
pp. 101-102(2)
Author: Reynolds, Jonathan

Multidimensional segmentation at work: Driving an operational model that integrates customer segmentation with customer management
pp. 103-121(19)
Authors: Badgett, Melody; Stone, Merlin

Causes and consequences of donor perceptions of the quality of the relationship marketing activities of charitable organisations
pp. 122-139(18)
Authors: Bennett, Roger; Barkensjo, Anna

Diffusion of innovations: Successful adoption needs more effective soft-DSS driven targeting
pp. 140-155(16)
Authors: Verleye, Gino; De Marez, Lieven

Predicting the effects of physician-directed promotion on prescription yield and sales uptake using neural networks
pp. 156-167(12)
Authors: Lim, Chee Wooi; Kirikoshi, Toru

Maximising the value of missing data
pp. 168-178(11)
Authors: Winkler, Atai; McCarthy, Paul

The optimal ratio of acquisition and retention costs
pp. 179-188(10)
Author: Pfeifer, Phillip E

The IM2004 Information Management Awards
pp. 189-190(2)

Handbook of Market Segmentation: Strategic Targeting for Business and Technology Firms
pp. 191-192(2)
Author: Simkin, Lyndon