IngentaConnect Plain Language: A Strategic Response to the Health Literacy Chall...

Authors: Stableford, Sue; Mettger, Wendy

Source: Journal of Public Health Policy, Volume 28, Number 1, 2007 , pp. 71-93(23)

Abstract:

Low health literacy is a major challenge confronting American and international health organizations. Research in the past decade has documented the prevalence of limited literacy and limited health literacy skills among adults worldwide. This creates a major policy challenge: how to create text-based health information - a common method of health communication - that is accessible to the public. Plain language is a logical, flexible response. While touted by American, Canadian, and European health policy makers, adoption and promotion of plain language standards and skills in health-focused organizations have lagged. Most text-based health information continues to be too hard for most adults to read. Barriers to more rapid diffusion of plain language are reflected in a set of myths perpetuated by critics. These myths are identified and refuted. While plain language is only one of many broad-based solutions needed to address low health literacy, the benefits to everyone demand increased use by health organizations.Journal of Public Health Policy (2007) 28, 71-93. doi:10.1057/palgrave.jphp.3200102

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Plain Language: A Strategic Response to the Health Literacy Challenge