The Good News About Smoking: How do US Newspapers Cover Tobacco Issues?
Authors: Smith, Katherine Clegg; Wakefield, Melanie; Edsall, Elizabeth
Source: Journal of Public Health Policy, Volume 27, Number 2, 2006 , pp. 166-181(16)
Publisher: Palgrave Macmillan
Key:
- Free Content
- New Content
- Subscribed Content
- Free Trial Content
- Free Content
- New Content
- Subscribed Content
- Free Trial Content
Abstract:
Media advocacy, or advocacy seeking media attention, can shape the policy environment, but the relationship between the nature of news media coverage of public health topics and policy outcomes has received insufficient research attention. We present the first large-scale study of news coverage of tobacco to focus on the potential impact for policy outcomes. Through our analysis of 9,859 tobacco-focused news articles from 100 leading US daily newspapers between 2001 and 2003 we examined whether tobacco issues are newsworthy, and if so, whether coverage is favorable to policy progress. We found strong evidence for newsworthiness, and a tendency for coverage to highlight policy approaches to tackling tobacco. Coverage emphasized successes rather than setbacks, and newspaper editors lent support to tobacco control positions. There were, however, areas that did not garner sufficient attention to sustain a meaningful policy message. Our analysis of coverage of controversial issues also revealed areas where tobacco control efforts seem to pushing against ideological boundaries.Journal of Public Health Policy (2006) 27, 166-181. doi:10.1057/palgrave.jphp.3200079Document Type: Research article
DOI: 10.1057/palgrave.jphp.3200079
Key:
- Free Content
- New Content
- Subscribed Content
- Free Trial Content
- Free Content
- New Content
- Subscribed Content
- Free Trial Content
Click here for Page Help