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This title is now published as Journal of Medical Marketing

Publisher: Palgrave Macmillan

Volume 4, Number 4, September 2004

Editorial
pp. 304-305(2)
Author: Lerer, Leonard

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In This Issue
pp. 306-309(4)

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Market Dynamics — Single-pill combination cardiovascular therapies: The future?
pp. 313-319(7)
Authors: Maidwell, Nicola; Brown, Ruth

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Systemic antifungals: Growing rapidly
pp. 320-324(5)
Author: Harris, Laura

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Internet medicine sales and the need for homogeneous regulation
pp. 342-349(8)
Author: Catalán, Joaquín

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‘If I ran the zoo’
pp. 361-369(9)
Authors: Finn, Bridget M.; Sutherland, Christopher F.

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Customer relationship management and networked healthcare in the pharmaceutical industry
pp. 370-379(10)
Authors: Bhalla, Gagan; Evgeniou, Theodoros; Lerer, Leonard

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Case Commentary
pp. 380-386(7)
Authors: García, Alejandro; Hennlich, Thomas; Pesse, Marc

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ResearchWatch
pp. 387-389(3)
Author: Smith, Brian

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Book Review
pp. 393-394(2)

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