International Journal of Medical Marketing

Editorial
pp. 304-305(2)
Author: Lerer, Leonard

In This Issue
pp. 306-309(4)

Direct-to-consumer (DTC) Marketing — Patient views: DTC advertising
pp. 310-312(3)
Author: Wyke, Alexandra

Market Dynamics — Single-pill combination cardiovascular therapies: The future?
pp. 313-319(7)
Authors: Maidwell, Nicola; Brown, Ruth

Systemic antifungals: Growing rapidly
pp. 320-324(5)
Author: Harris, Laura

Marketing Innovation — The critical role of packaging (polymers) in building and safeguarding the pharmaceutical brand equity
pp. 325-328(4)
Authors: Huelck, Volker; Naik, Praful R.

Marketing Masterclass — Global messaging for global branding: New approaches to product positioning — globally integrated, locally tailored
pp. 329-337(9)
Author: Vanderveer, Richard B.

Financial Market Perspective — Crunch time: Industry needs to deliver on pipeline
pp. 338-341(4)
Author: Pajwani, Premal

Internet medicine sales and the need for homogeneous regulation
pp. 342-349(8)
Authors: Catalán, Joaquín

Relationship between consumer knowledge, prescription drug advertising exposure and attitudes towards direct-to-consumer prescription drug advertising
pp. 350-360(11)
Authors: Vatjanapukka, Verawoot; Waryszak, Robert

`If I ran the zoo'
pp. 361-369(9)
Authors: Finn, Bridget M.; Sutherland, Christopher F.

Customer relationship management and networked healthcare in the pharmaceutical industry
pp. 370-379(10)
Authors: Bhalla, Gagan; Evgeniou, Theodoros; Lerer, Leonard

Case Commentary
pp. 380-386(7)
Authors: García, Alejandro; Hennlich, Thomas; Pesse, Marc

ResearchWatch
pp. 387-389(3)
Author: Smith, Brian

Enriching the talent pool: Injecting new blood from outside the industry
pp. 390-392(3)
Author: Burrows, Christopher

Book Review
pp. 393-394(2)