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This title is now published as Journal of Medical Marketing

Publisher: Palgrave Macmillan

Volume 4, Number 3, July 2004

Editorial
pp. 196-198(3)
Author: Lerer, Leonard

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In This Issue
pp. 199-201(3)

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Marketing Strategy — Biopharmaceutical marketing excellence: Driving business results
pp. 209-218(10)
Authors: Roselund, Tad; Lovich, Deborah; Lubkeman, Mark; Flanagan, Alastair

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Riding the S-curve
pp. 264-270(7)
Author: Austin, Martin

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Complex and controversial causes for the ‘obesity epidemic’: The role of marketing communications
pp. 271-287(17)
Authors: Eagle, Lynne; Bulmer, Sandy; Kitchen, Philip J.; Hawkins, Jacinta

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Complex and controversial causes for the ‘obesity’ epidemic
pp. 288-294(7)
Authors: Yach, Derek; Marks, Amy Seidel

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ResearchWatch
pp. 295-297(3)
Author: Smith, Brian

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